The Power of Explainer Videos for UK Businesses
UK businesses are facing a noisy digital marketplace. Customers have shorter attention spans and want brands to explain value quickly. Explainer videos have become one of the most effective ways to communicate ideas, simplify services, and drive conversions.
What Is an Explainer Video?
An explainer video is a short, engaging piece of content designed to explain a product, service, or concept in a simple and clear way. Using animation, motion graphics, or live action, businesses can turn complex ideas into easy-to-understand stories.
Why UK Businesses Need Explainer Videos
Attention: People retain 95% of a message in video vs 10% in text.
Trust: Animated explainers look professional and build credibility.
Conversions: Landing pages with explainer videos can see conversion boosts of up to 80%.
SEO: Sites with video are 53x more likely to rank on Google’s first page.
Real-World Examples
Healthcare:
Explainers simplify complex treatments for patients.
Finance:
Breaks down services like loans or insurance into clear steps.
Tech & SaaS:
Showcase product features in a 90-second video instead of long manuals.
Benefits of Explainer Videos
Increased Conversions:
Customers buy faster when they understand
Brand Authority:
Animated graphics present your brand as modern & reliable
Cost-Effective:
Reusable across social media, websites, and presentations
Explainer Video Styles
2D Animation
3D Animation & Visualisation
Motion Graphics
AI-Powered Video Creation
App & Website Demo Videos
Social Media Content
How to Use Explainer Videos
Website homepage → explain your brand in seconds.
Landing pages → boost conversions instantly.
Sales presentations → impress clients visually.
Social media ads → grab attention in the first 3 seconds.
How long should an explainer video be?
Are explainer videos expensive?
Do they work for small businesses?
How Motion World Helps
At Motion World, we design tailor-made explainer videos that match your brand’s voice and goals. From scriptwriting to animation, our process ensures your message connects with the right audience.
Final Thoughts
Explainer videos are not just a trend — they are a necessity for UK businesses in 2025. They simplify complex messages, boost conversions, and make your brand unforgettable.
