Why Every UK Business Needs Video Marketing in 2025
In today’s competitive digital world, UK businesses are under constant pressure to stand out. Consumers scroll faster than ever and only stop for content that feels fresh, engaging, and authentic.
That’s why video marketing in the UK 2025 is no longer optional. It’s the most powerful tool to capture attention, build trust, and convert customers.
The Rise of Video Marketing in 2025
92% of online traffic in 2025 is expected to come from video.
People retain 95% of a message in video vs. just 10% in text.
Social platforms like TikTok, Instagram, and LinkedIn now prioritise video content.
Why UK Businesses Can’t Ignore Video
UK audiences are unique:
Research-driven: They check brands before buying.
Social-first: They trust authentic, short-form content.
Prefer explainer videos and testimonials over traditional ads.
Benefits of Video Marketing
Boost Sales & Conversions
Adding a video to a landing page can increase conversions by up to 80%.
Build Trust & Authority
Explainers and motion graphics simplify services and make your brand credible.
SEO Power
Websites with video are 53x more likely to rank on Google’s first page.
Simplifying Complex Ideas
2D Animation and 3D Visualization make complex services simple.
Best Types of Videos
Animated Explainer Videos
2D Animation
3D Animation & Visualisation
Motion Graphics
Video Production
AI-Powered Video Creation
App & Website Demo Videos
Infographic Videos
Custom Branding Animations
Social Media Content
Drone Videography
When & Where to Use Video
Homepage → explain your brand quickly.
Landing Pages → boost conversions.
Social Media → drive engagement.
Email Campaigns → increase open rates by 19%.
Why Customisation Matters
Motion World creates custom branding animations that reflect your brand identity.
Is video marketing expensive?
What’s the ideal length?
Do I need a film crew?
How Motion World Helps
At Motion World, we specialise in high-quality video production services, including animated explainer videos, motion graphics, VFX, video editing, voice-over, and AI-powered video solutions. Trusted by brands worldwide, we transform ideas into visually stunning content that captivates audiences and delivers real results.
Final Thoughts
In 2025, video is no longer optional — it’s the language of business. UK companies that invest in video marketing will stand out, convert more, and grow stronger.
